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Case Studies

Proven Results for High-Growth SaaS Companies

Explore how we drive SaaS growth.

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Commercial Customer Success transformation at Teamleader

TeamleaderCRM (211 FTEs, Ghent) tasked its Customer Success team with owning upsell and renewal targets, causing anxiety due to lack of commercial skills. Nils designed and delivered tailored CS training and embedding sessions for 23 CSMs, resulting in higher confidence in commercial conversations, an NPS of 78 (9.05/10), being on track to exceed upsell targets by 20%, and implementing new onboarding, nurture, and upsell structures.

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Professionalising sales structures at Trengo

Igo Trampe, Co-founder of Trengo, shares that Nils professionally trained and coached their young sales team in under four months, establishing best practices, supporting the hiring of new team members and a CCO, and helping the team grow into true sales professionals before seamlessly handing over responsibilities.

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Turn-around of local sales team for Honeypot

Recruitment marketplace (120 FTE) based in Berlin, also active in NL, AT, and other markets. The NL team missed targets by 50% for six months straight, but after COVID they hit targets and became the only international team to remain in the company.

FAQ

Everything You Need to Know

Find answers to your most pressing questions about SaaS growth and AI compliance.

  • Yes, we offer personalized 1-on-1 coaching for founders, sales leaders, and growth executives. These sessions are tailored to help you navigate go-to-market strategies, optimize sales performance, and lead your teams more effectively in fast-scaling SaaS environments.

  • We typically work with SaaS companies ranging from early-stage startups with product-market fit to mid-sized scaleups preparing for aggressive growth. If you have a clear value proposition and a team ready to execute, we can help you accelerate sales and expansion.

  • Our expertise covers expansion across the UK, DACH, North America, and the Nordics. However, we’ve also supported clients entering Asia-Pacific and emerging markets. We tailor go-to-market strategies based on regional buyer behavior, legal requirements, and cultural nuances.

  • Unlike traditional lead gen agencies that rely on mass outreach and static lists, our AI-powered outbound is dynamic and personalized. We use real-time data enrichment, behavioral targeting, and automated workflows to deliver highly relevant messages at the right moment—resulting in higher engagement and qualified pipeline growth.

  • While our solutions are broadly applicable to B2B SaaS companies, we are not the best fit for businesses in heavily regulated industries like defense contracting or those lacking digital infrastructure. We also do not support B2C sales models or companies without a clear ICP (Ideal Customer Profile).

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