Training Details
SaaS Demo Training for Sales Teams
A 2.5-hour session on transforming discovery insights into memorable, high-converting demos. We cover narrative structure, prioritization, and storytelling to ensure your solution resonates.
Common Challenges
Too many demos overwhelm prospects with every feature instead of showing only what matters. Presentations lack structure, feel rushed, or fail to connect the product to the buyer’s specific needs. The story gets lost in the tech. As a result, prospects leave without clarity on the value, and deals stall. Without a compelling narrative, your product becomes just another option—not the obvious choice.
Feature Overload
Reps show everything the product can do instead of focusing on the 2–3 problems that actually matter to the buyer.
Lack of Relevance
Demos aren’t tied to the pains uncovered in discovery, leaving prospects thinking, “Nice tool, but not for us.”
Low Engagement
Reps talk too much (no 50/50 talk ratio), screenshare endlessly, and fail to ask questions and tell stories - leading to passive, disengaged prospects and a demo that is forgotten after hours, not months.
No Clear Next Step
Demos end with “any questions?” instead of confirming the decision criteria, next steps, and securing buy, deals stall or go dark.
What’s Included
A 2.5-hour practical session that transforms average demos into compelling buyer-focused presentations. Covers how to use discovery insights to shape a narrative, prioritize features, and use storytelling to create emotional connection. Includes demo structure templates, storytelling frameworks, persona-based playbooks, and real-time feedback to make every demo engaging and memorable.
Sales Demo vs. Product Demo
Participants learn the critical difference between a product walkthrough and a sales demo that wins deals, focusing on solving the customer’s pain, not just showing features.
Pre-Demo Preparation
We cover everything that happens before the call:
• Researching participants and company news
• Preparing context-driven questions and use cases
• Sending agendas and reminders to secure attendance
Demo Delivery Framework
Step-by-step training on running a structured demo:
• Building rapport and confirming goals
• Getting buy-in on next steps early
• Prioritizing pains from discovery
• Showing only 5–6 key features linked to those pains
Storytelling in the Demo
Participants practice telling mini customer stories while showing features, making the product memorable and demonstrating real-world outcomes.
Anchoring & Next Steps
We teach how to:
• Confirm that pains are solved (“Does this address your challenge?”)
• Get agreement to proceed
• Build a reverse timeline to keep control of the sales process
Practice & Roleplay
Participants create demo storyboards, run full demo simulations, and receive feedback to make their demos engaging, structured, and repeatable.
Other [optional] focus points:
- Storytelling
- Active listening
- Controlling the conversation flow
- Presenting and discussing pricing
1
Analysis of current situation
Based on a 16-part pre-filled questionnaire, we hold a 1–2 hour session to discuss your current process, key challenges, target personas, and desired outcomes.
2
Training and activity customization
The insights from the analysis phase form the foundation for tailoring the training materials and creating realistic, team-specific role-play scenarios.
3
Group training (First Discovery Training, then Sales Demo Training)
Our Sales Demo Training is offered only in combination with the Discovery Training, because a great demo is built on great discovery, it’s the cherry on top of discovery, not a standalone step. We start with a 2.5-hour Discovery session (onsite or remote), followed by a 2.5-hour session on a separate day focused entirely on delivering impactful sales demos.
4
Knowledge embedding sessions
Research shows that 83% of training knowledge is forgotten within 30 days. The best way to counter this is through practice and repetition. That’s why we schedule deep-dive sessions and assign role-play homework to reinforce key concepts and embed them in the sales team’s day-to-day behavior.
FAQs
Everything You Need to Know
Find answers to your most pressing questions about SaaS growth and AI compliance.
Suited for both. We tailor roleplays and examples based on whether participants are prospecting or running full-cycle outreach.
Agnostic we focus on universally useful frameworks, but can integrate with CRMs and tools your team already uses.
No. Beginners can learn foundational skills, while experienced reps benefit from advanced scripting and AI-backed personalization.
We provide outbound performance benchmarks (like response rate and booked meetings) and optional follow-up coaching to track progress.
Absolutely, our live remote sessions include interactive roleplays, breakout discussions, and instant feedback to match onsite dynamics.
FAQs
Everything You Need to Know
Find answers to your most pressing questions about SaaS growth and AI compliance.
Not at all. It’s valuable for anyone conducting early-stage conversations SDRs, CSMs, even founders.
It’s optional but highly recommended it helps us tailor feedback and make the workshop more actionable.
Yes, we align our framework with your preferred methodology for seamless adoption.
Many reps improve right away. We also offer a follow-up session to reinforce skills and optimize performance.
Definitely. Reviewing playback from such tools enhances learning and helps pinpoint improvement areas.
FAQs
Everything You Need to Know
Find answers to your most pressing questions about SaaS growth and AI compliance.
Both! We focus on narrative and storytelling, which applies across technical and use-case-focused presentations.
Ideally, one recent demo recording or deck—this enables us to tailor feedback to your product and style.
Very. We include live demo roleplays, stakeholder handling scenarios, and storytelling drills to embed the skills.
Yes teams have seen noticeably higher conversions thanks to improved engagement and clarity.
Absolutely we craft persona-specific flows so your team speaks directly to each segment’s needs.
FAQs
Everything You Need to Know
Find answers to your most pressing questions about SaaS growth and AI compliance.
The minimum number of training participants is 5, which is an amount that also justifies the tailoring of content and preparation for the training for Nils. The maximum classroom size is around 12 participants. For larger groups, we'd simply split the groups.
AI SDRs flood all channels with noise, making it more difficult to stand out. Luckily, the best-practices taught in this training are evergreen and prevail in times of increasing white-noise. We will make use of AI for lead research and automation of non-essential task, but keep the outreach human.
Account executives and SDRs in B2B SaaS companies.
Outbound is most effective for companies with an annual contract value (ACV) above €7.5K. For lower ACV brackets, the focus should be on efficiency and scalability through streamlined processes and automation. For higher, enterprise-level ACVs, the emphasis shifts to deeper account research, developing buying hypotheses, and highly targeted engagement strategies.
As part of the analysis we look at current tooling, incentives, focus and also individual performances. An expert advice on the current setup and improvements thereof are also included.
What Our Clients Are Saying
Our partners trust us to drive real, measurable growth—and we deliver.
Nils has supported us in building a data-driven outbound process that fuels the growth of our business.
Mike Keyzer
Scalability & Growth Manager - Taxibutler 🇳🇱
The sales team enjoyed the training and got both new ideas and confirmation.
Michel Rasing
Michel Rasing - Channable 🇳🇱
I really loved how real world examples were brought forward in the training.
Matthias Wolf
CCO/Co-Founder - Firstbird 🇦🇹