Insights on SaaS Sales & Expansion

I hesitated for a long time to write this article, as it sounds like an excuse and finger-pointing. I think most sales leaders would be...

Middle managers were asked to make most purchasing decisions on new tech (SaaS) in the last decades as tech got cheaper. Now they are...

Table of Contents TLDR 3 COMPASS 3 Current situation 3 Types of coaching 4 Types of call coaching 5 Holistic-call Coaching 5 In-call...

The English language does not have multiple forms of addressing someone, dependent on i.e. status or hierarchy in a conversation, whereas...

TL;DR: Most conversion rates are actually only displayed on a ‘one-month basis’ in CRMs [see Hubspot below], so a time-series aka....

An analysis of the internationalisation patterns of 281 Dutch SaaS companies

tl;dr If you build your sales playbook on characteristics of ‘won deals’ only, you are blind to the reasons why most deals simply don’t...

Back in 2020, Sequoia Capital published its now-famous memo Coronavirus: Black Swan of 2020 . It spread like wildfire. The memo captured...