SaaS-Specific Sales & CS Training
Align your training with key SaaS metrics for better performance.
Common Challenges
Unlock your team's full potential with our targeted SaaS sales trainings—built to solve real challenges across outbound, discovery, demos, and upselling. Each session is practical, personalized, and focused on long-term impact, not just theory.
Pipeline Is Too Thin
“Our SDRs aren’t generating enough meetings, inbound leads are fluctuating, and conversions are too low to fill the pipeline.”
Low conversions in the beginning and end of the sales process
Good discovery drives success up and down the funnel. (Low closing rates = discovery problem; Low SQL to Opportunity CR = discovery problem)
Feature Overload
Reps show everything the product can do instead of focusing on the 2–3 problems that actually matter to the buyer.
Low Upsell & NRR Performance
NRR targets are missed due to low upsell numbers. CSMs often spot opportunities too late, rely on reactive signals, or hesitate to upsell for fear of harming the relationship.
Outbound Sales
A three-part, eight-hour training on modern prospecting—covering ideal customer profiles, pain-based messaging, cold calling, objection handling, and how to use AI to scale outreach effectively.
Sales Discovery
A single 2.5-hour workshop focused on the most critical phase of the sales cycle—how to ask the right questions, create trust fast, dig deep into value drivers, and gather all the information needed to close.
Demoing
A 2.5-hour session on transforming discovery insights into memorable, high-converting demos. We cover narrative structure, prioritization, and storytelling to ensure your solution resonates.
What You Get with Our Service
We offer specialized training for SaaS Sales and CS teams, focused on practical skills and product-context learning. Whether it's value selling, onboarding flows, or renewal conversations, we provide your team with repeatable structures and hands-on coaching. Everything is tailored to your ICP, pricing model, and product complexity.
Service Snapshot
ISales Training Built for SaaS:
Equip reps to navigate technical deals, handle objections, and close with confidence using product-aware frameworks.
Customer Success Enablement:
Train your CS team to reduce churn, drive adoption, and identify expansion opportunities.
Custom Playbooks & Assets:
We build call guides, messaging templates, onboarding flows, and more—tailored to your product and GTM.
The Problem We Solve
Generic sales training doesn’t prepare reps for SaaS sales cycles—especially when the product is complex and the buyer journey is long. Similarly, CS teams are often thrown into retention roles without the communication skills, frameworks, or tools to succeed. The result? Missed revenue, high churn, and confused customers.
How We Help
We offer specialized training for SaaS Sales and CS teams, focused on practical skills and product-context learning. Whether it's value selling, onboarding flows, or renewal conversations, we provide your team with repeatable structures and hands-on coaching. Everything is tailored to your ICP, pricing model, and product complexity.
Key Benefits
Context-Rich Learning:
Your team learns how to sell and support within the realities of SaaS—subscription models, long sales cycles, and complex onboarding.
Aligned Sales & CS Motion:
We bridge the gap between pre- and post-sale to improve handoffs, communication, and customer experience.
Interactive Sessions with Real Scenarios:
Through live workshops, role-plays, and mock calls, your team learns by doing—not just watching slides.
Custom Playbooks & Templates:
We provide call structures, objection-handling sheets, QBR templates, onboarding flows, and more.
Strategic Approach
Needs & Skills Assessment
We start with a team skills audit and review your sales & CS flows to identify core training gaps.
Custom Curriculum Development
We design a session plan based on your goals—whether you're onboarding new reps or upgrading your CS team's expansion skills.
Live Training & Coaching
Delivered in-person or remotely, each session includes role-plays, scenario breakdowns, and live feedback.
Playbook & Toolkit Delivery
We hand over detailed guides and assets to help your team apply what they’ve learned.
Follow-Up Support
Optional check-ins and call reviews ensure your team continues to improve over time.
Success Story
A SaaS company with a strong product but underperforming sales team approached us for help. We delivered a customized 4-week training program including mock demos, objection handling, and demo-to-close tactics. Within two months, demo-to-close rates jumped by 38%, and CSAT improved by 20% due to better onboarding conversations.
Expert Insight
"The best SaaS teams aren’t the most aggressive—they’re the most prepared. Training that reflects your real buyer journey makes all the difference."
— Nils Brosch
Why It Works
Generic sales training doesn’t prepare reps for SaaS sales cycles especially when the product is complex and the buyer journey is long. Similarly, CS teams are often thrown into retention roles without the communication skills, frameworks, or tools to succeed.
Trainings we offer:
Outbound Sales Training
Onsite or online training on modern prospecting - covering ideal customer profiles, pain-based messaging, cold calling, objection handling, and how to use AI to scale outreach effectively
Sales Discovery Training
A 2.5-hour training focused on the most critical phase of the sales cycle—how to ask the right questions, create trust fast, dig deep into value drivers, and gather all the information needed to close.
Sales Demo Training
A 2.5-hour session on transforming discovery insights into memorable, high-converting demos. We cover narrative structure, prioritization, and storytelling to ensure your solution resonates.
Commercial Customer Success & Upselling Training
An eight-hour program for customer success and account managers who are now responsible for revenue. We help them adopt a commercial mindset and handle expansion conversations with confidence—without losing the customer-first mentality.
1
Analysis of current situation
Based on a 16-part pre-filled questionnaire, we hold a 1–2 hour session to discuss your current process, key challenges, target personas, and desired outcomes.
2
Training and activity customization
The insights from the analysis phase form the foundation for tailoring the training materials and creating realistic, team-specific role-play scenarios.
3
Group training
The trainings take between 2.5h and 8h (split into multiple sessions) and can be held online or onsite.
4
Knowledge embedding sessions
Research shows that 83% of training knowledge is forgotten within 30 days. The best way to counter this is through practice and repetition. That’s why we schedule deep-dive sessions and assign role-play homework to reinforce key concepts and embed them in the sales team’s day-to-day behavior.
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5
Train the trainer
Managers must partake in the training, as they are the ones that need to ensure the correct implementation of the training material.
6
Continuous training (optional)
47% of my training clients later booked additional sessions for other sales stages or asked for refreshed content after some time.
About me
Building Scalable Sales for SaaS Growth
I was in the founding team or co-founder of four companies and took care of increasing sales efficiently, by building scalable sales processes and capable teams. These companies are still doing great, employing more than 500 employees (added together).
My heart is in the creative and challenging part of helping companies find a product-market fit in unknown markets and sales channels, which requires a builder mentality.
I can draw from experience, but am humble enough to understand that every company requires its own approach to finding PM Fit.
100⁺
Clients since '18
2
Successful
companies
setup
10⁺
Years in SaaS
Sales
2
Less successful
companies
setup
Our Mission
We build scalable and winning GTM processes for SaaS companies in unchartered territory (markets, channels etc.) but taking full ownership of the process as a true entrepreneur.
Expert Team
Led by a Nils with deep experience in SaaS sales, finding product-market fit and international expansion, our consultancy brings proven frameworks, hands-on guidance, and a passion for early-stage scaling to every venture we support. Dependent on the case a vetted group of experts assist to make each project a success.
co-founder
My Journey in Building Scalable Sales
I was part of the founding team or Co-Founder of three successful companies where I led the charge in building scalable and sustainable sales processes. My focus was always on efficiency and impact: assembling high-performing teams, structuring repeatable revenue workflows, and designing systems that could grow without breaking. All three companies continue to thrive today, collectively employing over 300 people. These experiences gave me a deep appreciation for what it takes to grow from zero to scale in a competitive SaaS landscape.
Over time, I discovered my true passion lies in the early, creative phase helping startups and scaleups align their product with the right go-to-market strategy. Finding that product-process fit is where I thrive, and it’s what led me to turn “helping ventures on the side” into a focused consultancy.
Nils traint met overtuiging en kennis van het CS vakgebied. Een verademing om een echte gesprekspartner op dit domein binnen te halen en de CSM teams te helpen met focus op wat echt waarde toevoegt.
Wietske van Hees
VP of Customer Success - Visma Raet 🇳🇱
I really loved how real world examples were brought forward in the training.
Matthias Wolf
CCO/Co-Founder - Firstbird 🇦🇹
The sales team enjoyed the training and got both new ideas and confirmation.
Michel Rasing
Michel Rasing - Channable 🇳🇱
Nils has supported us in building a data-driven outbound process that fuels the growth of our business.
Mike Keyzer
Scalability & Growth Manager - Taxibutler 🇳🇱
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Ready to Accelerate Your B2B SaaS Growth?
Take the next step towards scaling your SaaS business with our expert guidance today!