Turn-around of local sales team

Turn-around of local sales team

Category: Sales management

Challenge:

A Berlin-based recruitment marketplace, Honeypot) (120 FTEs, active across NL, AT, and other markets) faced a persistent performance issue:

• The Dutch sales team was 50% below target for six months in a row.

• Team morale and pipeline quality were declining, threatening market presence.

Solutions Implemented:

We stepped in with a structured intervention:

1. Performance Review – Audited sales rules, workflows, and CRM usage.

2. Sales Training & Coaching – Introduced new discovery frameworks and tailored training to raise sales effectiveness.

3. Interim Management – Led the team hands-on, ensuring consistent execution and accountability.

Result:

• Within months, the NL team reached and sustained targets, even through the challenging post-COVID period.

• When the company restructured internationally, the NL team was the only remaining international team thanks to its improved performance.