Taking a Holistic Approach
Your commercial performance will not be improved solely by giving better demos or making a change in pricing, improvement always comprises a multitude of factors.
Therefore, I have elevated Michael Porter's 4 P model to a less catchy model that covers all possible P's influecing performance.
I was in the founding team or co-founder of three companies and took care of scaling operations efficiently, whilst building scalable sales processes and teams. All companies are still doing great, employing more than 120 employees by now. My heart is in the creative part of helping companies find a product - process fit aka Go-to-market fit and to build upon it in the right way. This is why I turned 'helping ventures on the side' into a service/consultancy business.