Sales Channel Design & AI Efficiency
Optimize your outbound sales with AI tools to double your pipeline.
Common Challenges
Expanding into new markets presents exciting opportunities, but it also comes with complexities that can derail growth if not managed strategically.
Opportunistic expansion
Early organic ARR doesn’t guarantee successful international expansion. Careful target-market selection upfront can prevent costly missteps later.
Weak alignment & resourcing
No clear buy-in or shared strategy + a HQ vs. local attitude creates expansion plans that are doomed to fail.
Ineffective & marginal Localization
Generic messaging and low product adaptation rarely resonate; without tailored localization and translation, adoption and customer engagement suffer significantly.
Misguided Execution
A new market requires a recalibration of product-market fit, a job for playbook builder that knows the challenges of scaling from 0-100 not 100- 1000. Don't let your execution efforts be hindered by betting on the wrong internal team.
Outbound Sales
A three-part, eight-hour training on modern prospecting—covering ideal customer profiles, pain-based messaging, cold calling, objection handling, and how to use AI to scale outreach effectively.
Sales Discovery
A single 2.5-hour workshop focused on the most critical phase of the sales cycle—how to ask the right questions, create trust fast, dig deep into value drivers, and gather all the information needed to close.
Demoing
A 2.5-hour session on transforming discovery insights into memorable, high-converting demos. We cover narrative structure, prioritization, and storytelling to ensure your solution resonates.
What You Get with Our Service
We provide a proven framework to evaluate, enter, and thrive in new geographic or vertical markets. With a focus on SaaS business models, we identify high-potential opportunities, craft personalized go-to-market strategies, and guide your team through effective localization and launch processes. Our approach is iterative, scalable, and designed to help you expand without compromising your core operations.
Service Snapshot
Channel Mapping & Design:
We design a sales structure aligned to your ICP, product type, and GTM model—whether that’s outbound, inbound, partner-led, or PLG.
AI Workflow Integration:
Inject AI where it matters most—like lead scoring, sales forecasting, or automated follow-ups—to improve consistency and performance.
Process Optimization:
Streamline your sales cycle by eliminating bottlenecks, aligning messaging, and enabling reps with tools and structure that scale.
The Problem We Solve
Many SaaS companies operate with outdated sales channels and manual processes that can’t keep up with their growth ambitions. Reps spend too much time on non-selling tasks, channels aren’t clearly defined, and leaders struggle with pipeline visibility. Without the right structure and tools, revenue becomes unpredictable—and scaling becomes harder.
How We Help
We provide a proven framework to evaluate, enter, and thrive in new geographic or vertical markets. With a focus on SaaS business models, we identify high-potential opportunities, craft personalized go-to-market strategies, and guide your team through effective localization and launch processes. Our approach is iterative, scalable, and designed to help you expand without compromising your core operations.
Key Benefits
Opportunity Discovery:
We help you uncover untapped markets where your product aligns perfectly with demand—driven by data, not guesswork.
Faster Market Entry:
Our streamlined frameworks reduce the time from research to launch, allowing you to gain traction quickly.
Tailored GTM Execution:
Every region has its nuances. We build GTM plans that reflect local expectations, channels, and customer behavior.
Reduced Risk, Increased ROI:
By testing before scaling, we protect your investment and maximize early returns on market entry initiatives.
Strategic Approach
Market Analysis & ICP Alignment
We start by aligning your ideal customer profile with potential markets, using competitive intel and demand signals.
Entry Prioritization & Readiness Scoring
Using weighted criteria, we score and prioritize markets to identify which locations offer the most scalable opportunities.
Localized GTM Development
We help create region-specific messaging, acquisition strategies, and activation campaigns that resonate with local buyers.
Pilot Launch & Feedback Loop
Execute a lean entry, gather early feedback, validate assumptions, and adapt rapidly.
Scale with Precision
Once the model is proven, we build the infrastructure and workflows to scale sustainably in the new market.
Success Story
A Europe-based SaaS company aimed to enter the North American market but faced low engagement and costly CAC. Through our Market Expansion service, we conducted a fit-gap analysis, identified Canada and the U.S. East Coast as ideal entry points, and crafted a regionally adapted GTM strategy. Within three months, they acquired 10+ enterprise clients and improved LTV by 40%.
Expert Insight
"Entering a new market isn't about being fast—it's about being focused. The companies that localize with intention, test thoroughly, and align with buyer behavior are the ones that dominate."— Nils Brosch, SaaS GTM Consultant
Why It Works
Many SaaS companies operate with outdated sales channels and manual processes that can’t keep up with their growth ambitions. Reps spend too much time on non-selling tasks, channels aren’t clearly defined, and leaders struggle with pipeline visibility.
Key Benefits
Opportunity Discovery:
We help you uncover untapped markets where your product aligns perfectly with demand—driven by data, not guesswork.
Faster Market Entry:
Our streamlined frameworks reduce the time from research to launch, allowing you to gain traction quickly.
Tailored GTM Execution:
Every region has its nuances. We build GTM plans that reflect local expectations, channels, and customer behavior.
Reduced Risk, Increased ROI:
By testing before scaling, we protect your investment and maximize early returns on market entry initiatives.
Strategic Approach
Market Analysis & ICP Alignment
We start by aligning your ideal customer profile with potential markets, using competitive intel and demand signals.Entry Prioritization & Readiness Scoring
Using weighted criteria, we score and prioritize markets to identify which locations offer the most scalable opportunities.Localized GTM Development
We help create region-specific messaging, acquisition strategies, and activation campaigns that resonate with local buyers.Pilot Launch & Feedback Loop
Execute a lean entry, gather early feedback, validate assumptions, and adapt rapidly.
1
Discovery & Alignment
We start with a deep understanding of your business and market context.
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Kickoff Workshop: Align on goals, success criteria, and key stakeholders.
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Market Discovery: Review existing research, map regulatory and cultural considerations, and validate GTM fit.
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Buyer Journey Mapping: Outline the local buyer journey to understand decision triggers.
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Localization Discovery: Conduct competitive analysis, customer interviews, and channel research.
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Business Model Localization Canvas (BMLC): Design a tailored GTM strategy for your market.
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Effort/Cost Analysis: Define what it takes to enter and win in the market, including hypotheses for pricing and positioning.
Outcome: A market-specific GTM blueprint backed by evidence and practical next steps + a shared understanding of what success looks like.
2
Team & Setup
We ensure the right structure and responsibilities are in place for success.
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Resource Alignment: Define internal roles (product, marketing, sales) and responsibilities.
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Decision Rights: Clarify who owns which decisions and create feedback loops.
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Commitment Structure: Establish a cadence for check-ins and reviews.
Outcome: A well-aligned team and process ready to execute.
3
Localization of Assets
We prepare your assets for a localized, conversion-ready presence.
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Website & Landing Pages: Translate and optimize for higher CVR.
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Content: Adapt product pages, case studies, testimonials, and T&Cs.
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Messaging: Adjust pricing, discounting, and value props to resonate with local buyers.
Outcome: A market-ready presence that speaks your audience’s language — literally and figuratively.
4
GTM Launch & Optimization (Hands-on)
We create the first wave of demand to test traction.
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Campaign Setup: Launch Google Ads, LinkedIn campaigns, and SEO equivalents (e.g., Capterra).
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Tracking & Analytics: Implement attribution dashboards and lead tracking.
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Partner Marketing: Identify local partners and events to amplify reach.
We move from planning to execution and build a repeatable sales motion.
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Sales execution: Outreach to test & iterate messaging.
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Sales Playbook: Prepare messaging, objections, key wins, and learnings.
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Training & Enablement: Train SDRs and AEs on messaging, calls, and follow-ups.
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Feedback Loops: Collect field feedback and iterate on campaigns, messaging & product.
Outcome: A functioning go-to-market engine that starts generating pipeline and insights quickly.
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5
Iteration & Optimization
We continuously refine the approach to scale what works.
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Performance Monitoring: Weekly reviews of key metrics (e.g., calls made, messages sent, meetings booked).
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Iteration: Improve campaigns, adjust ICP focus, and refine sequences based on results.
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Coaching: Provide ongoing training and support for your team as they take over.
Outcome: A scalable and predictable revenue engine.
6
Handover & Scale
We hand over a tested, data-backed GTM motion to your internal team.
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Handover Workshops: Transfer knowledge, reporting, and processes to internal resources or new hires.
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Playbook Delivery: Provide a fully documented GTM playbook for future growth.
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Smooth Transition: Support your team during the final weeks to ensure continuity.
Outcome: Your team owns a proven system for sustained growth — ready to scale to new markets.
About me
Building Scalable Sales for SaaS Growth
I was in the founding team or co-founder of four companies and took care of increasing sales efficiently, by building scalable sales processes and capable teams. These companies are still doing great, employing more than 500 employees (added together).
My heart is in the creative and challenging part of helping companies find a product-market fit in unknown markets and sales channels, which requires a builder mentality.
I can draw from experience, but am humble enough to understand that every company requires its own approach to finding PM Fit.
100⁺
Clients since '18
2
Successful
companies
setup
10⁺
Years in SaaS
Sales
2
Less successful
companies
setup
Our Mission
We build scalable and winning GTM processes for SaaS companies in unchartered territory (markets, channels etc.) but taking full ownership of the process as a true entrepreneur.
Expert Team
Led by a Nils with deep experience in SaaS sales, finding product-market fit and international expansion, our consultancy brings proven frameworks, hands-on guidance, and a passion for early-stage scaling to every venture we support. Dependent on the case a vetted group of experts assist to make each project a success.
co-founder
My Journey in Building Scalable Sales
I was part of the founding team or Co-Founder of three successful companies where I led the charge in building scalable and sustainable sales processes. My focus was always on efficiency and impact: assembling high-performing teams, structuring repeatable revenue workflows, and designing systems that could grow without breaking. All three companies continue to thrive today, collectively employing over 300 people. These experiences gave me a deep appreciation for what it takes to grow from zero to scale in a competitive SaaS landscape.
Over time, I discovered my true passion lies in the early, creative phase helping startups and scaleups align their product with the right go-to-market strategy. Finding that product-process fit is where I thrive, and it’s what led me to turn “helping ventures on the side” into a focused consultancy.
Nils traint met overtuiging en kennis van het CS vakgebied. Een verademing om een echte gesprekspartner op dit domein binnen te halen en de CSM teams te helpen met focus op wat echt waarde toevoegt.
Wietske van Hees
VP of Customer Success - Visma Raet 🇳🇱
I really loved how real world examples were brought forward in the training.
Matthias Wolf
CCO/Co-Founder - Firstbird 🇦🇹
The sales team enjoyed the training and got both new ideas and confirmation.
Michel Rasing
Michel Rasing - Channable 🇳🇱
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Ready to Accelerate Your B2B SaaS Growth?
Take the next step towards scaling your SaaS business with our expert guidance today!