B2B SaaS Sales Consulting with Interim & Fractional Management
SaaS companies need more than advice - they need execution. Our B2B sales consulting combines strategy with hands-on leadership to design scalable processes, co-sell, and build predictable growth. With experience across 100+ firms, we help European SaaS teams shorten cycles and align go-to-market strategies for scale.
Common Challenges
Finding Product-Market Fit and working with your team to solve it happens at every stage of a company, e.g. when testing new channels, segments or new markets. At these junctions, deliberate and experienced management can be the key.
Unscalable or Inefficient Sales Processes
Without a clear playbook, sales cycles drag and founders stay too involved. I build repeatable processes that drive efficiency and scale.
Unpredictable Pipeline
Inconsistent or unfocused top-funnel efforts stall growth. I create systems that consistently attract and convert the right leads.
Lack of Go-to-Market Focus
Scattered GTM efforts waste time and budget. I align teams around clear ICPs, segmentation, and measurable goals.
Missing SaaS Sales Expertise
Ambitious growth needs SaaS-specific know-how. I bring the structure, skills, and support to make it happen.
Outbound Sales
A three-part, eight-hour training on modern prospecting—covering ideal customer profiles, pain-based messaging, cold calling, objection handling, and how to use AI to scale outreach effectively.
Sales Discovery
A single 2.5-hour workshop focused on the most critical phase of the sales cycle—how to ask the right questions, create trust fast, dig deep into value drivers, and gather all the information needed to close.
Demoing
A 2.5-hour session on transforming discovery insights into memorable, high-converting demos. We cover narrative structure, prioritization, and storytelling to ensure your solution resonates.
What You Get with Our Service
We provide a proven framework to evaluate, enter, and thrive in new geographic or vertical markets. With a focus on SaaS business models, we identify high-potential opportunities, craft personalized go-to-market strategies, and guide your team through effective localization and launch processes. Our approach is iterative, scalable, and designed to help you expand without compromising your core operations.
Service Snapshot
Channel Mapping & Design:
We design a sales structure aligned to your ICP, product type, and GTM model—whether that’s outbound, inbound, partner-led, or PLG.
AI Workflow Integration:
Inject AI where it matters most—like lead scoring, sales forecasting, or automated follow-ups—to improve consistency and performance.
Process Optimization:
Streamline your sales cycle by eliminating bottlenecks, aligning messaging, and enabling reps with tools and structure that scale.
The Problem We Solve
Many SaaS companies operate with outdated sales channels and manual processes that can’t keep up with their growth ambitions. Reps spend too much time on non-selling tasks, channels aren’t clearly defined, and leaders struggle with pipeline visibility. Without the right structure and tools, revenue becomes unpredictable—and scaling becomes harder.
How We Help
We provide a proven framework to evaluate, enter, and thrive in new geographic or vertical markets. With a focus on SaaS business models, we identify high-potential opportunities, craft personalized go-to-market strategies, and guide your team through effective localization and launch processes. Our approach is iterative, scalable, and designed to help you expand without compromising your core operations.
Key Benefits
Opportunity Discovery:
We help you uncover untapped markets where your product aligns perfectly with demand—driven by data, not guesswork.
Faster Market Entry:
Our streamlined frameworks reduce the time from research to launch, allowing you to gain traction quickly.
Tailored GTM Execution:
Every region has its nuances. We build GTM plans that reflect local expectations, channels, and customer behavior.
Reduced Risk, Increased ROI:
By testing before scaling, we protect your investment and maximize early returns on market entry initiatives.
Strategic Approach
Market Analysis & ICP Alignment
We start by aligning your ideal customer profile with potential markets, using competitive intel and demand signals.
Entry Prioritization & Readiness Scoring
Using weighted criteria, we score and prioritize markets to identify which locations offer the most scalable opportunities.
Localized GTM Development
We help create region-specific messaging, acquisition strategies, and activation campaigns that resonate with local buyers.
Pilot Launch & Feedback Loop
Execute a lean entry, gather early feedback, validate assumptions, and adapt rapidly.
Scale with Precision
Once the model is proven, we build the infrastructure and workflows to scale sustainably in the new market.
Success Story
A Europe-based SaaS company aimed to enter the North American market but faced low engagement and costly CAC. Through our Market Expansion service, we conducted a fit-gap analysis, identified Canada and the U.S. East Coast as ideal entry points, and crafted a regionally adapted GTM strategy. Within three months, they acquired 10+ enterprise clients and improved LTV by 40%.
Expert Insight
"Entering a new market isn't about being fast—it's about being focused. The companies that localize with intention, test thoroughly, and align with buyer behavior are the ones that dominate."— Nils Brosch, SaaS GTM Consultant
Why It Works
Many SaaS companies operate with outdated sales channels and manual processes that can’t keep up with their growth ambitions. Reps spend too much time on non-selling tasks, channels aren’t clearly defined, and leaders struggle with pipeline visibility.
Key Benefits
Proven scaling experience:
Supported 100+ B2B SaaS companies, from HealthTech to HRTech, PLG to ABM, and 10 to 350 FTEs, building the expertise to drive efficient growth.Bootstrapping GTM building DNA:
Built two successful GTM organizations in bootstrapped environments, learning to balance rapid growth with efficiency.Hands-on selling & management
“Everyone has a plan until they get punched in the face.” – Mike Tyson. I focus on hands-on selling and close team management to adapt quickly to real-world challenges.Sustainable results:
Each project ends with hiring or coaching a like-minded successor to ensure continuity and minimize friction.
Strategic Approach
Model of Too Many P's Maturity Model Diagnosis
Commercial growth is a weak-link system. I use a maturity model to assess a company’s stage, creating both a roadmap for priorities and a barometer for progress.Process changes
Guided by the maturity model, we address the weakest elements (the “P’s” in the model). This may involve restructuring the pipeline and KPIs, or redesigning commission models.Training
Based on the model, we fix weak elements (the “P’s”), e.g. restructuring pipeline & KPIs or redesigning commission models.Co-selling & Sales management
Product–market fit issues and process gaps surface best in live selling, making co-selling and active management essential.
1
Diagnostic & Maturity Model
We start with a fast but deep dive into your current GTM reality.
• Questionnaire & Prep: Review inputs shared by the CEO/CCO to hit the ground running.
• Deep Dives: Sessions across marketing, product, HR, sales, and leadership.
• Shadowing & Calls: Join sales calls, talk to reps, and—where possible—interview customers.
• Desk Research: Assess CRM, funnel data, and competitive context.
Outcome: A tailored “Too Many P’s” Maturity Model with (1) a baseline of your sales org maturity, (2) a quick onboarding for me into your product and process, (3) early quick wins, and (4) a prioritized roadmap of fixes to unlock growth.
2
Foundations & Redesign
We implement structural fixes and align the sales process with reality.
• CRM Overhaul: Redefine stages, exit/entry criteria, and KPIs for a trustworthy funnel.
• Messaging & Pain Work: Drill into ICP pain points and sharpen value propositions.
• Sales Management Cadence: Establish performance reviews, coaching, forecasting, and pipeline rhythm.
• Quick Marketing Fixes: Adjust site copy, case studies, and channel mix to support the funnel.
Outcome: A working GTM backbone with a clear process, aligned KPIs, and the first foundation for predictable sales.
3
Training & Enablement
We align the team on one playbook and level up skills.
• Process Training: Ensure reps understand and adopt the revised system.
• Skills Training: Run core training programs (Outbound, Discovery, Demo, Upsell).
• Playbook Creation: Codify best practices for messaging, objections, and deal reviews.
• Accountability: Clarify expectations so coaching and performance reviews become measurable.
Outcome: A team that knows the system, shares a language, and is ready to execute.
4
Execution, Coaching & Iteration
We test in the field and refine what works.
• Hands-On Selling: I co-sell, join discovery calls, and help build pipeline to prove the system works.
• Coaching: Provide ongoing 1:1 and group coaching, informed by call reviews and pipeline reviews.
• Team Scaling: Support hiring (SDRs/AEs) and refine profiles to fit the system.
• Channel Expansion: Test and build new channels (e.g. outbound) where appropriate.
• External Expertise: Bring in specialists where needed (pricing, CS, marketing).
Outcome: A functioning, evolving GTM engine that delivers pipeline and learnings in real time.
%20(3)_gif.gif)
5
Leadership Continuity
We prepare for my exit by installing permanent leadership.
• Hiring Profile: Define and align on the right leadership profile using scorecards.
• Recruitment Support: Help identify, assess, and onboard the right person.
• Continuity: Ensure the new hire builds on the established system rather than resetting it.
Outcome: A strong leadership handover that sustains momentum.
6
Handover & Ongoing Support
We hand over a tested, documented GTM motion—while keeping the door open.
• Handover Playbook: Deliver a clear GTM playbook and documentation.
• Coaching Transition: Train managers to own performance reviews and coaching.
• On-Demand Support: Stay available for sparring, ad hoc training, and strategic check-ins.
Outcome: A self-sufficient team and GTM system—with ongoing access to expertise when needed.
About me
Building Scalable Sales for SaaS Growth
I was in the founding team or co-founder of four companies and took care of increasing sales efficiently, by building scalable sales processes and capable teams. These companies are still doing great, employing more than 500 employees (added together).
My heart is in the creative and challenging part of helping companies find a product-market fit in unknown markets and sales channels, which requires a builder mentality.
I can draw from experience, but am humble enough to understand that every company requires its own approach to finding PM Fit.
100⁺
Clients since '18
2
Successful
companies
setup
10⁺
Years in SaaS
Sales
2
Less successful
companies
setup
Our Mission
We build scalable and winning GTM processes for SaaS companies in unchartered territory (markets, channels etc.) but taking full ownership of the process as a true entrepreneur.
Expert Team
Led by a Nils with deep experience in SaaS sales, finding product-market fit and international expansion, our consultancy brings proven frameworks, hands-on guidance, and a passion for early-stage scaling to every venture we support. Dependent on the case a vetted group of experts assist to make each project a success.
co-founder
My Journey in Building Scalable Sales
I was part of the founding team or Co-Founder of three successful companies where I led the charge in building scalable and sustainable sales processes. My focus was always on efficiency and impact: assembling high-performing teams, structuring repeatable revenue workflows, and designing systems that could grow without breaking. All three companies continue to thrive today, collectively employing over 300 people. These experiences gave me a deep appreciation for what it takes to grow from zero to scale in a competitive SaaS landscape.
Over time, I discovered my true passion lies in the early, creative phase helping startups and scaleups align their product with the right go-to-market strategy. Finding that product-process fit is where I thrive, and it’s what led me to turn “helping ventures on the side” into a focused consultancy.
Nils traint met overtuiging en kennis van het CS vakgebied. Een verademing om een echte gesprekspartner op dit domein binnen te halen en de CSM teams te helpen met focus op wat echt waarde toevoegt.
Wietske van Hees
VP of Customer Success - Visma Raet 🇳🇱
I really loved how real world examples were brought forward in the training.
Matthias Wolf
CCO/Co-Founder - Firstbird 🇦🇹
The sales team enjoyed the training and got both new ideas and confirmation.
Michel Rasing
Michel Rasing - Channable 🇳🇱
Nils has supported us in building a data-driven outbound process that fuels the growth of our business.
Mike Keyzer
Scalability & Growth Manager - Taxibutler 🇳🇱
.png)
Ready to Accelerate Your B2B SaaS Growth?
Take the next step towards scaling your SaaS business with our expert guidance today!